Visitor Experience - People are used to seeing banner ads on websites, and generally view them as one of the least intrusive advertising formats. The average website visitor is less likely to have a negative reaction to a banner ad than they would have with a pop-up, a fly-in or an interstitial ad. Cost – compared to newspaper placements or TV spots, online banners are still relatively inexpensive. Measurement - there are countless ways to track the success or failure of an advertising campaign, and with digital, it has never been easier to connect the dots from an ad buy to the impact on the bottom line. On the Internet, response (or lack of response) is lightning fast. Also, since it’s relatively simple to switch out banner ads, online advertising gives you the ability to test creative campaigns and fine tune messaging. This can help increase effectiveness of your campaign and enhance results.